ABOUT
Fewer, gentler ingredients.
Poo Free makes concentrated, plant-based hair care for people who want to wash their hair with fewer, gentler ingredients. Every shampoo and conditioner is at least 99% plant-derived and balanced to pH 5.5.
Our shampoos use mild glucoside cleansers instead of sulphates, so they lather less and a small amount goes a long way. Our conditioners are free from silicones and synthetic waxes. We make every product in small batches in the UK and sell the range on Amazon UK, Germany and France.
Plant-derived formulas
At least 99% of our ingredients are of natural origin. We use no synthetic colours, dyes or fragrances; scent comes from essential oils, and the Unscented Sensitive Shampoo has none.
Made in small batches
Each product is made in small batches in the UK and bottled in recyclable PET with a flip-top lid. The bentonite clay comes in a recyclable PET jar.
Notified and assessed
Every product has a cosmetic product safety report and is notified on the UK Submit Cosmetic Product Notifications portal (SCPN) and the EU Cosmetic Products Notification Portal (CPNP).
INGREDIENTS
How we list our ingredients
The label, the Amazon listing and this website carry the same ingredients text for each product. Every ingredient is listed by its INCI name with its common name in brackets, for example Aqua (Water). The full list is on each product page.
We also name each fragrance allergen that occurs naturally in our essential oils, such as Limonene and Linalool, so you can check every component.
†
Plant-sourced
**
Organic
*
Naturally occurring in essential oils
‡
Nature-identical, compliant with organic cosmetic standards
Some products contain natural seed and nut oils, and all are made in a facility that handles nut oils. Each product page carries its own allergy note.
HOW WE WORK
Transparent science
This is where we invest most heavily. Every raw material is sourced from UK suppliers we know and trust: fully documented, supplied with certificates of analysis, and traceable to the source.
We formulate with intention. A shorter INCI list is not a compromise; it is proof that every ingredient is present at a functional level. We cross-reference every selection against the IUCN Red List and use only RSPO-certified palm derivatives. Where non-natural ingredients are required for preservation or stability, we apply green chemistry principles and explain exactly why they are there.
We declare every fragrance allergen present in each product, applying the expanded EU allergen list (Regulation (EU) 2023/1545) across our hair care range. We annotate our labels so you know exactly what is plant-sourced, naturally occurring, or nature-identical.
HOW WE WORK
Conscious packaging
Every packaging decision we make is a deliberate choice of impact over optics. Our whole range is packed in PET, chosen because it is light to transport and widely recyclable.
We prioritise mono-material integrity: our labels are polyester, the same material as the bottle, so bottle and label can be recycled together, avoiding the sorting problems created by traditional paper-on-plastic labelling.
We skip unnecessary boxes and leaflets entirely. We are registered under Extended Producer Responsibility schemes for our packaging.