What goes into the bottle
Each formula is built around a few botanicals, with every ingredient named on the label.
Apple cider vinegar
Organic, in our clarifying range, to lift build-up and hard-water deposits.
Green tea and citrus
Green tea seed oil with grapefruit, lemon and bitter orange for a fresh finish.
Shea and argan
Rich butters and oils for moisture in our hydrating shampoo for curly hair.
Lavender
Lavender essential oil, for a calming scent in our soothing shampoo.
99%
plant-derived formulas
pH 5.5
balanced to the scalp’s natural pH
Sulphate-free
mild glucoside cleansers
Recyclable
PET bottles with flip-top lids
Traceable
UK suppliers, with certificates of analysis for every raw material
Declared
every fragrance allergen, to the expanded EU list
Mono-material
polyester labels on PET bottles, so they can be recycled together
How we work
Shop by hair need
Shop by animal
Our pet range is made to the same standards as our hair care: ingredients chosen to UK and EU cosmetic rules, with every ingredient listed by its INCI name.
SWITCHING TO NO-POO
The first few washes
Poo Free shampoos are concentrated and low-lather, so a small amount goes a long way. Massage into wet hair, rinse thoroughly and repeat if needed.
When you switch to a natural, sulphate-free shampoo, your hair may go through a brief adjustment period. This usually settles within a few washes.
